"So providing more options for people to create a more custom experience and build the profile that they feel really expresses who they are and when they look through profiles they don't look all the same, I really think that that is a massive step forward.Perhaps unsurprisingly for the founder and chief executive of a wildly successful dating app, Justin McLeod says his raison d’être is to help single people connect with one another and get them out on great dates. "There's still a lot of innovation to happen both on the customization front and how you can really make the app work for different people with different views and different ways of wanting to express themselves," McLeod said. McLeod said the updates are part of a larger customization strategy to develop products for specific groups to make the app feel more welcoming. Hinge is also rolling out prompts specifically for LGBTQ daters sometime in November. (Currently, most apps allow people to identify as non-binary, but ultimately require them to say whether they want to be shown to people looking for men or women, McLeod said.)
Hinge dating app how does it work update#
Starting Thursday, Hinge will update its algorithm to add a non-binary gender category, so they can be shown to daters who are interested in getting to know them. Hinge also announced Wednesday it is adding more features for LGBTQ+ users. "This is just the beginning of a lot of things that we'll see come out over the next six to 12 months that really help people tell a richer story in their profiles," McLeod said. Match COO Gary Swidler previously told investors the company expects at least two of its brands to use Hyperconnect tech before the end of the year, while a number of other brands will implement it by the end of 2022. (Hinge's audio features were created independent of Hyperconnect, McLeod said.)
That will allow the company to focus on its research & development, adding more live chat features and video experiences to its apps. Match closed this summer closed its $1.7 billion acquisition of Hyperconnect, a social networking company that's credited with building "the first mobile version" of WebRTC. Hinge's parent company has been working on the growth to audio, video and social for the past year. "The idea is, being able to send a voice note still communicates a lot of information, but you don't have to make sure you look good and the camera angle's right and the lighting is right and all of that." "Voice is a really nice gateway to being able to participate in richer media than recording a video of yourself," McLeod said. Generation Z, or Gen Z, refers to people born between the late 1990s and early 2010s. Audio experiences could also be appealing to users who have been reluctant to jump into video dates. Giving people the ability to tell a richer story about themselves on their profile that's not just a bunch of photos of themselves, I think, is where it's going," Hinge CEO Justin McLeod said in an interview.ĭating apps are catering more to Generation Z, an age group that's used to more integrative digital experiences. "It's one thing to go and take pictures of yourself, it's another to really go and tell stories and show an interest that get a conversation started. The new features may encourage better connections and attract new users which, in turn, generates more revenue. Companies in this space are hoping these features lead people to spend more on premium features. The addition of interactive media experiences, like audio and video, lets people interact in a way that hasn't been done yet with online dating.
Instead, users interact with pictures or text prompts to match.
Hinge doesn't have a swipe left or right model. If two people swipe right, they match and could end up on a date.
For the most part, people look at other users' profiles, usually filled with pictures and some text, and swipe left to deny or right to express interest. Dating apps are synonymous with swiping left and right.
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